FeedHenry has been one of our most exciting projects to date. Presented with unique design requirements and distinct target markets, the architectural and design decisions made in this project required serious consideration and planning.
Showcasing FeedHenry's unique platform and highlighting their differentiators was our number one goal. To achieve this, we created a series of custom graphics to represent each service FeedHenry provides as well as custom iconography for each feature. These services combine to create their unique platform and, as such, our graphics needed to marry to illustrate their powerful offerings without sacrificing the brand.
A second challenge was to architect a site that would funnel two very distinct audiences, enterprise level clients and developers, to their perspective areas of the site. To accomplish this we designed their website as three separate sites; corporate, enterprise and developer. Each site's content and design is driven towards the need of those visitors, with the immediate goal to get the visitors where they need to be without the fluff.
Unique development functionality involves a flexible, multi-currency pricing chart, user friendly and intuitive widget areas and centrally managed posting.