Growth Spark Archives
7 Redesigns Added to Our Portfolio
The past few months have been very busy for us here at Growth Spark. With nearly two dozen projects on our plate, we've had little time to update our portfolio and showcase the great work our clients and team have collaborated on. Realizing this, we added seven of our recently launched wordpress designs to our site the other day. Check them out! Each represents months of careful planning, designing, development and marketing work. They also represent seven flourishing relationships with exceptional clients.
Intern’s Review of Branding
After being chosen to become part of Growth Spark’s team, I was invited to a business dinner where we would talk about branding and future company goals. We all brainstormed sat around, ate Thai and talked about what the word brand meant to all of us.
For me, branding is, an identity of a product, service, or business.
First, gathering the fuel from our brainstorming the question we have to ask ourselves is, what is the problem and how should we solve it. The information we explored, we concluded that the next phase of our research and development clearly understands what branding means. Branding establishes a common ground or goal within the company. Building a product or service is important to a business in the marketplace. It will create value that differentiates who you are as a company. Bringing our brand personality to the surface we channel a “we” attitude rather than the “I”. This is a team working together continuing to develop an innovative internal company as well as external. Internally changing the brand making it unique. Externally providing businesses a marketing service. The main goals being tackled head on are changing themes, font consistency to the brand, and colors that will lead you wanting more. All these internal points of interest are important to a brand because you do not want to create confusion. By creating confusion in consumer’s minds the message wont be clearly conveyed.
It is crucial that your product stands out through other various media types. A well-branded product or service determines its company’s position in the market place. The image has to be professional and different so unique it stands out among the rest. Having a USP, Unique Selling Proposition will communicate a brand promise, an identity that incorporates logo, and brand identity. While inspiring creative thought in a work environment, the USP of Growth Spark gives new growth providing a marketing service to businesses that are looking to grow online. Promising to build and channel innovative strategies, Growth Spark will value an easy profitable and fun business. Through that online medium it successfully heightens the level of awareness and delivers a clear concise message.
Branding is the most important word to understand in the marketplace. If you do not have a brand you have nothing. Being clear and concise is the key. Less is more. Create a message that allows your brand to stay unique and be ahead of the times. This will create brand loyalty within your target market. Staying true to your brand will not create doubt. Primarily, branding and what it means to us understanding growth. Growth Spark will continue to question the brand only to maintain a high level of presence online. This will keep the brand fresh and inviting to its consumers, which in the end create brand loyalty among their target.
Amber Goldberg is an Advertising student at The New England Institute of Art. She graduates in August, 2010. As an intern, she assists in industry research, competitive analysis, press release drafting, and implementing client-facing marketing strategies.
A Marketing Intern’s Thoughts On Branding
I had been looking for a summer internship earlier in the summer when I found that Growth Spark was offering one. I was interested in web marketing and thought the internship would be a great opportunity for me. I applied and was fortunate enough to be chosen as a new intern. To get familiar with the company, I was invited to a business dinner, where we discussed the company, our goals, and some details about the internship. The heart of the discussion revolved around branding.
Branding refers to establishing the identity or image of a company. It can be as simple as designing a logo or as intricate as creating a specific style and structure for all products and literature associated with the company. Our ultimate goal was to have a style that was unique to Growth Spark, one that people will recognize as ours whether they see it on a webpage or a pamphlet. In order to develop this style, our branding has to convey the qualities that define our company: a passion for collaborating with our clients and open, team-oriented discussion on projects.
Prior to this branding meeting, we had already established some key branding elements like the logo that appears on all of our products. At the meeting we debated a new design for business cards and a new stationary for our literature when we realized that it is important to have consistency across these formats. Our fonts, colors, and imagery must be consistent between the webpage and the printed page. Because we need to maintain consistency, we noticed that if we make one change, it leads to more changes. For example, if we were to drastically change the business cards, we would need to change the website. We need to make sure the colors and fonts seen on the card are also seen on the website.
Since one change can lead to many, we needed to establish priorities. We’re a busy, growing company and needed to decide what we can handle at the moment. Realizing this, we agreed that our goal at this point isn’t to completely rebrand or restructure our identity. We don’t have the time or resources for such a project. But after that meeting, we had much more perspective on the process of branding and the role it will play in our future.
Redefining our image will be a complicated matter, but we can start by representing the ideals of Growth Spark through our activities and interactions. These ideals have lead us to create an environment in which everyone has an equal voice, feedback is valued and collaboration is encouraged, and it is these ideals which will guide us in future branding efforts.
Alex Ramirez is an intern at Growth Spark and a Junior at Emmanuel College majoring in English Communications. As an intern, he assists in press release drafting, competitive analysis, industry research and implementing client-facing marketing strategies.
GrowthSpark.com Launches Company Website
Over the past year, we've heard the same question asked numerous times. "You're a web design company, where is your website?" Every time we hear it, we can't help but laugh. Initially we decided to focus on helping our clients get their own websites up first. Last year, we successfully launched over a dozen projects, many of which are featured in our portfolio. Inspired their success, a new year and upcoming sponsorship of WordCamp Boston, we decided it was about time to go live. We are proud to reveal the new GrowthSpark.com.
